Sure, here are five ideas for your marketing workshop:

Idea 1: "Understanding Your Target Audience"

• Identify the demographic and psychographic characteristics of your ideal customer
• Use tools like buyer personas and customer journey mapping to understand their needs and pain points
• Discuss the importance of tailoring your marketing messaging and tactics to different segments of your audience

Idea 2: "Building a Strong Brand Identity"

• Define what a strong brand identity means for a SaaS company
• Discuss the importance of consistency in branding across all marketing channels
• Provide examples of successful branding strategies, such as brand voice, visual identity, and storytelling

Idea 3: "Crafting a Compelling Value Proposition"

• Discuss the importance of a clear and compelling value proposition for SaaS companies
• Provide examples of effective value propositions and how they address the needs and pain points of the target audience
• Offer tips for creating a value proposition that stands out in a crowded market

Idea 4: "Leveraging Content Marketing"

• Define content marketing and its role in the marketing mix
• Discuss the different types of content that can be used to attract and engage the target audience, such as blog posts, videos, ebooks, and webinars
• Provide examples of successful content marketing campaigns and offer tips for creating effective content that drives results

Idea 5: "Measuring and Optimizing Your Marketing Efforts"

• Discuss the importance of measuring and optimizing marketing efforts to maximize ROI
• Provide an overview of metrics that can be used to measure marketing success, such as website traffic, lead generation, and customer acquisition
• Offer tips for using data and analytics to optimize marketing campaigns and improve results over time

I hope these ideas are helpful for your lunch workshop! Good luck with your presentation.