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low hanging fruit

"Low hanging fruit" is an idiomatic expression that refers to tasks or goals that are easily achievable or require minimal effort to accomplish. The phrase is often used in business contexts, where it is used to describe opportunities for quick wins or easy successes.

The metaphor of "low hanging fruit" comes from the idea that fruit that is hanging low on a tree is the easiest to pick, as it requires minimal effort or skill. Similarly, tasks or goals that are "low hanging" are those that can be accomplished with relatively little effort or resources.

For example, if a company is looking to increase its sales, it might identify some "low hanging fruit" opportunities, such as targeting existing customers with new products or offering discounts to customers who refer others to the company. These are opportunities that require minimal investment or effort but could lead to quick and easy increases in sales.

Overall, "low hanging fruit" is a useful concept for identifying opportunities for easy wins or quick successes, particularly in business or other goal-oriented contexts.

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